1. What is “Personal Data”?
2. What personal data do we collect and when?
We collect the following Personal Data:
a.when you register to use the Services, purchase our Products, or become a MiLK Member, we collect your Registration Details, like name, mobile number, WeChat I.D., email address, physical address, gender and birth month;
b.we also collect the Personal Data you may volunteer in response to surveys or questionnaires we may conduct;
We also collect the above Personal Data when you, activate the services of ourBusiness Partners and at any time you update your Personal Data with us.
3. For what purposes do we use your Personal Data?
Your Personal Data is collected for the following purposes : –
a. provision of our Services to you;
b. making available our Products to you;
c.carrying out your instructions or responding to your enquiries, requests and complaints;
d.forming part of City Chain’s customer database necessary for the operations carried on by us and our Affiliates;
e.research and analysis for marketing and promotional purposes;
f.transferring or sharing your Personal Data to/with our Business Partners for the purposes of carrying out (a) to (d) above in this section;
g.transferring or sharing information under (e) above with our Affiliates
h.to allow our Business Partners or person or body corporate with whom ourBusiness Partners enter into arrangements with to carry out the purposes set out in (a) to (d) above in this section;
i.any purposes related to and/or for the furtherance of (a) to (h) above; and
Without your consent, we shall not use your Personal Data for purposes other than those specified above.
We will take all practicable steps to ensure that Personal Data collected is accurate. Please endeavor to provide us with accurate Personal Data when you register and where there are any changes to your Personal Data, please in form us as soon as possible.
5. Personal Data Sharing, Transfer and Disclosure
Your Personal Data may be collected, processed, stored and / or transferred to/in countries outside of Hong Kong. Where sharing, transfer or disclosure is necessary to satisfy the purpose, or a directly related purpose, for which the Personal Data was collected, we may provide your Personal Data to the following parties:
a.we may disclose, transfer and / or share your Personal Data with our Business Partners;
b.Personal Data may also be disclosed to any person or persons pursuant to any statute or as required by any court of law in Hong Kong, provided such person or persons are able to prove the required right/authority to access such information;
c.we will not sell your Personal Data to any person or company; and
d.we will not share, transfer and / or disclose your Personal Data to/with any person or company (except our Affiliates) for direct marketing purposes.
6. Access and Correction
a.you may check whether we hold any of your Personal Data and, if so, may request access (i) by sending an email to our Data Protection Officer at firstname.lastname@example.org ;
b.corrections (i) by sending an email to our Data Protection Officer at email@example.com ; We will take reasonable steps to verify your identity before granting access or permitting corrections to your Personal Data. We will endeavor to respond within 40 days of your request in compliance with the Ordinance. We will charge a reasonable fee to cover our administrative costs when you request access to your Personal Data. We will comply with your request after the imposed fee is paid. We will not charge a fee for corrections to your Personal Data. Should we refuse your request for access or correction, reason(s) will be given. You may object to our reason(s) for our refusal to grant you access or correction.
We will use reasonable commercial endeavors to protect your Personal Data against unauthorized or accidental access, processing, erasure or other use but at the same time we cannot guarantee a 100% security, for example from hacking or cyber theft as your Personal Data is transmitted over the internet. We maintain our commitment to data security by implementing appropriate physical, electronic and managerial measures to safeguard and secure your Personal Data.
8. Retention of Personal Data
Your Personal Data will only be retained for as long as is necessary to fulfill the original or the directly related purposes for which it was collected and where necessary to comply with applicable laws unless this is contrary to any applicable laws.
9. Amendment to this Statement
10. Statement of Policies and Practices on Direct Marketing
MiLK intends to use and may share, transfer and / or disclose with / to our Affiliates your name, email address, mobile number, WeChat I.D., physical address and gender, day of birth, purchase patterns, and preferences for direct marketing purposes as described below: -
a.To enable City Chain and our Affiliates to notify you about promotions and marketing activities relating to products ,services and other lifestyle accessories available for sale:
ii.at this Website; and/or
iii.other websites, online or social media platforms, including apps,
that are authorised or managed by us or our Affiliates.
b. To enable City Chain and our Affiliates to notify you about cross promotions and marketing activities relating to the following types of products and services offered by our Business Partners:
Fashion,Footwear, Apparel & Accessories
Travel, Transport, Arts & Entertainment
Digital & Electronics
Hospitality, Food & Beverage
Health, Fashion, Beauty & Accessories
Home & Office
Sports,Toys & Games
In future, if you do not wish to continue receiving our newsletters, marketing and promotional materials for direct marketing purposes, please either send an email to DataProtection Officer at firstname.lastname@example.org. We may record your conversation with us for good record keeping purposes. Our customer database will be updated accordingly at no charge to you.